About:

OC Transpo's Ridership Campaign was launched in Fall 2022 to encourage ridership among the residents of Ottawa. A banner for the homepage of OC Transpo's website was designed to represent the slogan of the campaign "We're here to take you there".

Concept:

The illustrated map of Ottawa represents the major landmarks and buildings within Ottawa that is accessible via OC Transpo, Ottawa's public transport agency. Each building is related to a keyword for the project such as "Attractions", "Downtown", "Patio", etc.... In OC Transpo's website, the buses and trains are animated with the scrolling action signifying the buses and trains are running and "here to take you there". 

Live website: www.octranspo.com